Households with an income of at least $50,000 account for about 70% of the total expenditure on food prepared outside of the home.
The takeout segment of the restaurant industry is growing at 10% per year, double the rate of the overall restaurant industry. Research continually shows that "the pressure of work and lack of time, and therefore, a search for convenience" is driving people to use restaurant takeout services. 36% of Americans have said that takeout is essential to the way they live. Among 24-34 year olds, that percentage is 46%.
Recently, the 1 billionth iPhone application was downloaded.
The iPhone, with its ease of use and Internet connectivity, has become extremely popular. Applications written for the phone can automate and make everyday tasks easier. As a result, there have been over 50,000 applications written for the phone combining for over 1 billion downloads.
Currently, restaurants take to-go orders over the phone. However, this has many problems. Because it is not practical for most restaurants to read to the customer their entire menu, menu options, and price of every option over the phone, the only customers who will order takeout are customers who are very familiar with the restaurant. As a result, restaurants that only do takeout orders over the phone are missing out on lots of potential sales. When a customer does call, there could be communication errors on either the restaurants or the customers side. In addition, because payments for phone orders are not taken until the customer picks up their food, restaurants are risking a no show.
67% of iPhone owners make at least $70,000 per year.
iPhone and online ordering fixes all these problems and expands your restaurants options. Customers no longer have to be in your restaurant or have your restaurant’s menu in their hand to place an order. This allows your restaurant to cater to many more people including ones that have never dined there before. They can see your menu and place orders from anywhere, whether it is at work, or on their way home at night. You restaurant will also gain visibility by having an online presence and it’s very own iPhone application. Because 67% of iPhone owners make at least $70,000 per year, and households with incomes of at least $50,000 accounts for 70% of the total expenditure on food prepared outside of the home, iPhones are the perfect platform for remote ordering. By adding iPhone ordering to your restaurant, you will cater to this demographic and increase your sales.
